![]() ![]() ![]() The league is still new in its early stages and hasn’t gotten a lot of pilots to subscribe but it sure is very promising. Most people view the DRL as an equivalent of NASCAR, MotoGP and Formula 1 for drones. The race took place in various locations across the United States. The inaugural season was highly publicized in most of the mainstream media including ESPN, Sky Sports and many others. The league was founded in 2015 but was officially launched in January 2016. The league has professional drone pilots who race with FPV drones through 3D courses at very high speeds, often more than 80mph. The DRL is a professional drone racing league that was established in the United States. Drone racing has been around for a few years now and people have even started a league known as the Drone Racing League. But recently, recreational drone usage has been on the rise for all the good reasons. Initially, drones were primarily used for professional and military purposes. Since the introduction of drones for civilian use, many people have found drones handy for many reasons. “I’m not worried about the next Formula 1 race or the Super Bowl, it’s more of how do we show up to the party and complement in a unique way while helping them get younger and more tech savvy while showing our fans these are our friends to make it more interesting to them if they follow the other sports since we intersect.As an Amazon Associate I earn from qualifying purchases. “It’s like that saying ‘a rising tide raises all boats’-or flies all drones-because we’re very additive and we’ve seen that with our T-Mobile partnership, DraftKings partnership, and DRL Labs, which is an incubator for technology where other companies can come and work with our engineers and other engineers. DRL and T-Mobile introduced its 5G-enabled drone at MLB’s Field of Dreams on August 12. With partners including T-Mobile, Algorand, Draganfly, United States Air Force, DraftKings and Playground Labs, DRL hopes to continue its trajectory into 2022 and beyond while providing an additive to legacy sports leagues and organizations. “DRL’s high-flying action and cutting-edge use of technology combine to create a unique and innovative viewing experience that has resonated with audiences across the country.”Ĭatering to its younger, tech-first audience, DRL continues to provide content on a variety of social media platforms including TikTok, which saw 400% growth over the past year. “We’re excited about the success and growth that Drone Racing League has experienced across our NBC Sports platforms this season,” says Gary Quinn, NBC Sports vice-president of programming. “This property has only upside as more fans around the world are introduced to the best drone racing has to offer.”ĭomestically, DRL expanded its existing media partnerships with NBC Sports and Twitter, securing 30 hours of original programming during primetime slots in 2021, including a race on Christmas, while airing 60% more hours on NBC than last season. “It’s no surprise the DRL increased its global footprint by nearly 10x internationally in only one year. “The quality of production, the excitement and uniqueness of the races, and the continued global staging efforts by the DRL attracted broadcasters immediately,” says Daniel Cohen, Octagon senior vice-president of global media rights consulting. DRL planned to host a live race in the country, but was postponed from doing so due to the ongoing coronavirus pandemic. Viewership tripled in China over the past year, while DRL is the most-followed drone brand on Weibo-even ahead of DJI, which is headquartered in Shenzhen.ĭRL launched in China in early 2019 and currently has a small team based in Shanghai while also working with Mailman Group, an Endeavor-owned global sports digital consultancy and agency. In order to quench the increasing thirst for technology, DRL has expanded its international presence over the past year with the help of Octagon global media rights consulting, not only renewing partnerships with broadcasters throughout the United Kingdom, Brazil, Australia and South America, but signing an exclusive media agreement with StarTimes, Africa’s leading digital TV operator, and inaugural partnerships with Sony TV in Asia and the Middle East, and beIN Sports, Eleven Sports and TrueVisions in Asia. ![]() DRL pilot Gab707 signs a fan's jersey at the DRL Vegas championship race outside of T-Mobile Arena. ![]()
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